Case study · Empex Digital
Empex Digital – Web Agency Platform
Full-stack Developer · 2024 – Ongoing
Empex Digital is my own agency platform, built to offer modern web design, cloud hosting, and AI-powered services. The goal was to create a fast, professional experience that feels like a real product—not just a simple portfolio site.
Project overview
Empex Digital needed to do more than just introduce me—it needed to function as a real agency platform. That means clearly presenting services, showing credibility, and making it easy for potential clients to book consultations or request specific services like cloud hosting or AI integrations.
The website also acts as a foundation for future products: pay-monthly e-commerce plans, managed cloud hosting, and AI solutions that can be rolled out to clients with minimal overhead.
Goals & success criteria
- • Present Empex as a professional, trustworthy digital agency focused on modern web tech and cloud solutions.
- • Make it easy for visitors to explore services and book a consultation or enquire about specific solutions.
- • Build on a tech stack that is easy to extend with new features like a blog, client dashboards, and hosting management tools.
Key features
Services & offerings
Structured service pages for web design, cloud hosting, AI integration, SEO, and support, all with consistent design and copy.
Booking & enquiries
A guided flow for visitors to schedule a consultation and provide context about their business, budget, and goals.
Future-ready
Architecture and design prepared for future modules like a blog, knowledge base, and client dashboard.
Brand consistency
A cohesive visual language across hero sections, service cards, call-to-actions, and dark-mode friendly UI.
Implementation details
The website is built using a modern React-based stack with a focus on performance, reusability, and clean structure. Layout and design patterns are componentised so that new pages or services can be added quickly without breaking consistency.
- • Reusable layout components for hero sections, service cards, and CTAs.
- • Strong emphasis on mobile-first, responsive design and accessible colour contrast.
- • Deployed to cloud infrastructure (AWS) with room to grow into a full SaaS-like platform for hosting and managed services.
Results & next steps
Empex Digital now serves as a confident starting point when talking to potential clients. It clearly communicates what I offer, looks professional on any device, and is built on a stack that I'm comfortable evolving.
The next steps include expanding the blog, integrating deeper automation (AI chatbots, email systems), and building client dashboards for managing hosting and ongoing services.